I’ve been travelling the last little while – I’ve been in Ottawa and Vancouver – and I’ve seen the same TV commercial in those cities that I’ve seen in Toronto and I feel compelled to tell you about it.
The commercial is for a dating site called Silver Singles. As you might gather, it is a dating site aimed at older folks – who apparently are all made of silver. Now there is absolutely nothing wrong with a dating site for older people, we all need love and whatever works is fine with me. So it’s not the fact that there is a dating site for older folks that bothers me about the commercial.
The ad opens on two healthy, fit older folks (a man and a woman) having a drink from huge wineglasses. And what it about these gigantic wineglasses by the way? They appear designed to hold half a bottle in a glass but still look like you’ve just had “a splash.” Anyway that is not the issue with the commercial either. These are two adults, if they want to kill a bottle of wine between them on a first date that’s certainly OK with me.